Samsung and fashion label Armani have kicked off their recently announced partnership with the launch of a credit-card sized handset that sports a user interface with a vibro-feedback feature.
It’s not the first time we’ve seen Samsung’s Armani phone, but its official unveiling happened in Milan yesterday, following Giorgio’s runway show. The credit-card-sized phone is 10.5 mm wide, has haptic feedback and will be on sale in Europe from November. An Armani-Samsung Casa LCD TV is to follow in January. Stats, pricing and more pics and pricing of the cell are below.
It’s a tri-band handset with GPRS and Edge for data. No 3G, then, but it does have a three-megapixel camera and also includes a music player and Micro SD memory card slot. Short-range connectivity is available over Bluetooth.
Apparently, the handset is designed for the ‘technically advanced user who’s also looking for a beautifully designed handset’. So, the sales angle is much the same to the one taken by Levis for its recent handset and by LG with the Prada phone.
The P520 will be available in Europe from November for around €650 (£452/$917). It will be sold through Armani stores and, as yet unknown, “selected” mobile phone shops.
Samsung and Armani aren’t stopping with just a handset. The two companies have also announced that a jointly branded LCD TV will be released in January, as part of an Armani home interiors product line.
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